Anthropology of user-generated connections and mobilization
I have been thinking about online mobilization by social movements for quite some time now. It is clear by now that social movements (environmental, women, labor, religious, and so on) try to recruit and mobilize their constituency online by building and disseminating collective action frames and while participation in social movements back in the old days seem to have been limited to activists, today a broader group maybe involved in online mobilization. In order to understand the major impact of this, merely looking at content is not enough, the content must be related to larger frames ‘out there’ and user-generated connections; together they can explain user-generated mobilization.