Image bites – The Great Burqa Robbery and other political ads
The visual features of much of the modern mass media is important in understanding the use of films for distributing ones messages and signify a trend in which politics and public debate are not only about verbal arguments but also about visual narrative representations. The visual message literally makes visible the preferred perspective, while obscuring potential alternatives. In a compelling campaign the verbal and visual messages are carefully constructed and interact with social and cultural environments in ways which maximize their acceptance. At the same time given the ambiguity of visual communication the visual narrative is also vague and broad enough to enable to interpret the message in their own way. Here there examples: Wilders from the Netherlands, Swedish Democrats and Ground Zero.